How To Measure The Success Of Your Marketing Campaigns

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Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.
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What cybersecurity leaders are reading to stay ahead

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If you’re looking for holiday gift ideas, books remain one of the simplest ways to spark curiosity and support someone’s growth. Whether the person on your list is exploring cybersecurity, AI, engineering, or career development, these titles offer something useful for readers at every stage of their professional journey. Inside Cyber Warfare, 3rd Edition Author: Jeffrey Caruso Inside Cyber Warfare, 3rd Edition by Jeffrey Caruso explores how nation-states, corporations, and hackers engage in digital warfare. … More → The post What cybersecurity leaders are reading to stay ahead appeared first on Help Net Security. http://dlvr.it/TPtMKY
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AI breaks the old security playbook

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AI has moved into enterprise operations faster than many security programs expected. It is embedded in workflows, physical systems, and core infrastructure. Some AI tools reach hundreds of millions of users each week. Inference costs have fallen 280 fold, but overall spending is still rising because usage keeps growing. Attackers are using the same tools. CISOs manage a broader attack surface driven by automation, new data paths, and machine led decisions. Deloitte’s Tech Trends 2026 … More → The post AI breaks the old security playbook appeared first on Help Net Security. http://dlvr.it/TPsFpr
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Week in review: Exploited zero-day in Cisco email security appliances, Kali Linux 2025.4 released

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Here’s an overview of some of last week’s most interesting news, articles, interviews and videos: How researchers are teaching AI agents to ask for permission the right way People are starting to hand more decisions to AI agents, from booking trips to sorting digital files. The idea sounds simple. Tell the agent what you want, then let it work through the steps. The hard part is what the agent does with personal data along the … More → The post Week in review: Exploited zero-day in Cisco email security appliances, Kali Linux 2025.4 released appeared first on Help Net Security. http://dlvr.it/TPxKWP
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For longer-lasting, eco-friendlier asphalt ... just add algae

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Nobody likes potholes, nor do they like the environmental damage associated with the petroleum utilized in traditional asphalt bitumen. That's why scientists are now looking at replacing the latter with a binder derived from everyone's green friend, algae. Continue Reading Category: Materials, Science Tags: Arizona State University, Pacific Northwest National Laboratory, Algae, Road, Environmentally-friendly http://dlvr.it/TPwDdR
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