It's Never Too Late to Invest in PR — But It Still Needs to Be Done at the Right Time. Here's How to Know You're Ready.

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You don't need a PR strategy right when you launch your business in order to be successful, but you do need to know when it's time to start. Here are three ways you can tell you're ready to invest in it.
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Three Call of Duty games arrive on Xbox Cloud Gaming later this month

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Microsoft is bringing the latest Call of Duty game to Xbox Cloud Gaming on day one. Call of Duty: Black Ops 6 will be available to stream for Game Pass Ultimate subscribers at 10AM PT on its launch day, October 25. Modern Warfare III and the battle royale Call of Duty: Warzone arrive on the platform on the same day. This will be the first time Call of Duty games have been playable on Microsoft’s cloud gaming platform. “Game Pass Ultimate members will be able to enjoy Call of Duty in more places than ever before, including on their consoles, PCs, mobile devices, select Samsung TV, Amazon Fire TV, and Meta Quest devices,” Xbox VP of Gaming Experiences & Platforms Ashley McKissick wrote in a blog post. “This opens up even more ways to play Black Ops 6 starting on day one at launch.” Ubisoft owns the rights to streaming Activision games after Microsoft cut a 2023 deal to gain regulatory approval for its purchase of the Call of Duty maker. So, Ubisoft appears to have licensed it b...
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Canon created a dual fisheye lens for its new VR video system

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Canon has made a surprising product announcement, revealing a dual, RF mount fisheye lens that's part of an all-new system called EOS VR. Its aim is nothing less than to transform virtual reality (VR) and augmented reality (AR) production by making workflow simpler than current VR capture systems, while delivering the quality of a full-frame mirrorless camera.  The key product is the $1,999 RF5.2mm F2.8 L Dual Fisheye manual lens designed specifically to mount on Canon's 8K-capable EOS R5 camera. It's a highly unusual looking product, to say the least, with two bulging fisheye lenses mounted side by side. They're placed approximately 60mm (24 inches) apart to match human interpupillary distance and provide comfortable parallax for VR and AR. Canon The lens works only with Canon's EOS R5, chosen for its 8K video capability. When shooting, it projects two circular images onto the camera's 45-megapixel sensor. It supports 190-degree capture, allowing for delivery...
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Stepping into the Future with ALTS by adidas: The Evolution of NFTs

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Are you ready to take your NFT game to the next level? Well, hold onto your hats because adidas just announced their latest project, ALTS by adidas. And if you thought NFTs were already cool, wait until you hear about this dynamic, evolving NFT that will transform over time based […] The post Stepping into the Future with ALTS by adidas: The Evolution of NFTs appeared first on NFT CULTURE. http://dlvr.it/SmMZP1
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Facebook Offers up $10 Million to Draw Creators to ‘Horizon’

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Horizon, Facebook’s social VR space built around user-generated content, was announced more than two years ago, but the company still isn’t quite ready to send it out the door. Instead, Facebook this week announced it is rebranding the project as Horizon Worlds, while also announcing a $10 million fund to support creators building content within. […] The post Facebook Offers up $10 Million to Draw Creators to ‘Horizon’ appeared first on Road to VR. http://dlvr.it/S98P6r
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