How To Seize The Opportunities Of Rebranding And Avoid The Pitfalls

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Rebranding can be a boon to your company if you practice pragmatism at every stage. Keep these tips in mind to chalk up a rebrand “win”.


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The Morning After: Meta gives up on fact checking for Facebook and Instagram

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Meta CEO Mark Zuckerberg announced yesterday that the company is swinging away from its efforts to corral its content. Meta is suspending its fact-checking program to move to an X-style Community Notes model on Facebook, Instagram and Threads. We go into detail on the changes Meta promised, but is the company attempting to court the new Trump presidency? Well, alongside donating to Donald Trump’s inauguration fund, replacing policy chief Nick Clegg with a former George W. Bush aide and even adding Trump’s buddy (and UFC CEO) Dana White to its board… yeah. Probably. Meta blocked Trump from using his accounts on its platforms for years after he stoked the flames of the attempted coup of January 6, 2021. At the time, Zuckerberg said, “His decision to use his platform to condone rather than condemn the actions of his supporters at the Capitol building has rightly disturbed people in the US and around the world.” But who cares about that when you could get some sweet favor with the...
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Stepping into the Future with ALTS by adidas: The Evolution of NFTs

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Are you ready to take your NFT game to the next level? Well, hold onto your hats because adidas just announced their latest project, ALTS by adidas. And if you thought NFTs were already cool, wait until you hear about this dynamic, evolving NFT that will transform over time based […] The post Stepping into the Future with ALTS by adidas: The Evolution of NFTs appeared first on NFT CULTURE. http://dlvr.it/SmMZP1
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The Game Awards has already set a date for its 2025 show

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The annual Game Awards came and went this week, bringing a ton of announcements and trailers for upcoming games, and crowning 2024’s game of the year: Astro Bot. Riding the excitement, The Game Awards has already announced the date for next year’s event. It’ll take place on December 11, 2025 at LA’s Peacock Theater. #TheGameAwards returns on Thursday, December 11, 2025 to @peacock_theater in Los Angeles. pic.twitter.com/vueA0jW3V0— The Game Awards (@thegameawards) December 13, 2024 As always, The Game Awards on Thursday treated us to an orchestra performance of music from the GOTY nominees, and it goes so hard. That includes music from Astro Bot, Balatro and Black Myth: Wukong. It’s definitely worth checking it out if you missed it during the stream.  Among the trailers, we got a surprise look at The Witcher 4 from CD Projekt RED and an Elden Ring spinoff called Nightreign, a co-op action game coming out in 2025. We also saw previews for Naughty Dog’s Intergalactic: The Here...
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'Squeezed' light might produce breakthroughs in nano-sized electronics

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It's one thing to produce nanoscale devices, but it's another to study and improve on them — they're so small they can't reflect enough light to get a good look. A breakthrough might make that possible, however. UC Riverside researchers have built technology that squeezes tungsten lamp light into a 6-nanometer spot at the end of a silver nanowire. That lets scientists produce color imaging at an "unprecedented" level, rather than having to settle for molecular vibrations. The developers modified an existing "superfocusing" tool (already used to measure vibrations) to detect signals across the entire visible spectrum. Light travels in a flashlight-like conical path. When the nanowire's tip passes over an object, the system records that item's influence on the beam shape and color (including through a spectrometer). With two pieces of specrtra for every 6nm pixel, the team can create color photos of carbon nanotubes that would otherwise appear...
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