Measuring PR And Media Relations Campaign Quality: What VC-Backed Startup CMOs Need To Know

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There are now various ways to measure the quality and quantity of media coverage’s impact.


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'Squeezed' light might produce breakthroughs in nano-sized electronics

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It's one thing to produce nanoscale devices, but it's another to study and improve on them — they're so small they can't reflect enough light to get a good look. A breakthrough might make that possible, however. UC Riverside researchers have built technology that squeezes tungsten lamp light into a 6-nanometer spot at the end of a silver nanowire. That lets scientists produce color imaging at an "unprecedented" level, rather than having to settle for molecular vibrations. The developers modified an existing "superfocusing" tool (already used to measure vibrations) to detect signals across the entire visible spectrum. Light travels in a flashlight-like conical path. When the nanowire's tip passes over an object, the system records that item's influence on the beam shape and color (including through a spectrometer). With two pieces of specrtra for every 6nm pixel, the team can create color photos of carbon nanotubes that would otherwise appear...
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Stepping into the Future with ALTS by adidas: The Evolution of NFTs

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Are you ready to take your NFT game to the next level? Well, hold onto your hats because adidas just announced their latest project, ALTS by adidas. And if you thought NFTs were already cool, wait until you hear about this dynamic, evolving NFT that will transform over time based […] The post Stepping into the Future with ALTS by adidas: The Evolution of NFTs appeared first on NFT CULTURE. http://dlvr.it/SmMZP1
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