How Car Companies Are Becoming Lifestyle Providers

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Luxury automakers are branching out to the expansion of lifestyle branding as a means of preserving their brand identities.


The post How Car Companies Are Becoming Lifestyle Providers appeared first on LUXUO.


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Apple sells just three models of smartwatches — the Series 10, the Ultra 2 and the SE — and they fall pretty neatly into the categories of flagship, premium and budget, respectively. But if you’re wondering whether the adventure-ready features of the Apple Watch Ultra 2 are worth the price bump, or if the just-the-basics tools of the Apple Watch SE will be enough, Engadget is here to help. We’ve been testing and reviewing Apple wearables since the beginning and we have lots to say about them. Ultimately we think the Apple Watch Series 10 is the best Apple Watch for most people — in fact, it’s our pick for the best smartwatch you can buy from any brand — but read on to dive deeper into the chips, sensors, displays and fitness tracking features each Apple Watch model offers. What to look for in an Apple Watch Chips and sensors The new Apple Watch Series 10 has an S10 SiP (system in a package) chip with a four-core Neural Engine. The Ultra 2 was updated last September with ...
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Samsung is reportedly planning to unveil some new augmented reality smart glasses in early 2025. That is according to the Korean news publication Yonhap News Agency, which believes the AR glasses will be showcased alongside its Samsung Galaxy S25 launch event Galaxy Unpacked. The South Korean electronics manufacturer, Samsung, has not yet confirmed the plans […] http://dlvr.it/TGZyg5
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The Internet of Things and your business are joined by a much-needed change in how things are done. The IoT is already shaping the future and has been for some time. And the model itself is set up in such a way that many other future solutions depend on correct IoT modeling. You probably already use IoT solutions and may not even know it. Here are some examples. Complete Control Solutions The most useful feature of the IoT is the ability to connect multiple devices for integrated use. This has caused something of a shift in personal life and business, where you may need immediate control and real-time updates. For instance, building automation and control systems that were once science fiction are a reality today. And in business, the possibilities are endless, such as apartment and office climate control, real-time data, and appliance maintenance. Working with Artificial Intelligence The IoT also naturally integrates into modern artificial intelligence (AI) systems, many of whic...
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Artificial intelligence predicts the outcomes of cancer treatments. The melding of visual information (microscopic and X-ray images, CT and MRI scans, for example) with text (exam notes, communications between physicians of varying specialties) is a key component of cancer care. But while artificial intelligence helps doctors review images and home in on disease-associated anomalies like [...] http://dlvr.it/THKbD1
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Gather ‘round and let me tell you a story about the dark sky that makes mid-afternoon feel like midnight, and the light source that makes it at all bearable. Once a year, winter appears with a quick chill of the ears and sudden craving for a vat of hot chocolate. It brings all things beautiful: holiday lights, white blankets of snow in the park and thoughtful gifts. But it also invites in the cold and heaping amounts of darkness. I came of age in upstate New York, where sunlight is gone by half past four in the afternoon the entirety of December and January. That’s to say this isn’t a new phenomenon for me, but that hasn’t made it any less painful. In fact, it has caused a feeling of dread that starts popping up come late September. But when I moved to Scotland, 4:30PM became nearly 3PM and the sun didn’t fully rise until well after I’d woken up. Even in London where I’m now based, it’s easily dark by 4PM on the shortest days. Like most people, the darkness leaves me exhausted while...
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