Shaquille O'Neal Used an Unconventional Strategy to Start His Chicken Restaurant — Here's Why It Worked

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The NBA Hall of Famer leveraged his 35 million Instagram followers to build buzz around Big Chicken before it even launched.


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One Orbit, One Everest Lost: A Planet Evaporates Into a 9-Million-Kilometer Tail

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Astronomers from MIT have uncovered a dramatic celestial spectacle: a Mercury-sized exoplanet that is rapidly disintegrating as it orbits perilously close to its star. The small and rocky lava world sheds an amount of material equivalent to the mass of Mount Everest every 30.5 hours. The planet, located 140 light-years away, completes an orbit every [...] http://dlvr.it/TKLQlw
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Iron-fortified lumber could be a greener alternative to steel beams

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Although lumber does show promise as a renewable alternative to structural materials such as steel and concrete, it still tends to be a bit weaker than those substances. Scientists have now set about addressing that shortcoming, by strengthening wood with added iron. Continue Reading Category: Materials, Science Tags: Wood, Iron, Florida Atlantic University http://dlvr.it/TKS5hh
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